Marketing to Millennials: a Lucrative Move.

It seems like everywhere you look these days there are plenty of ads and promotions aimed at millennials. So why are so many companies choosing to target millennials as their primary target group? As millennials we have grown up in a media saturated environment. I don’t care where you come from in the world, you…

Inbound Marketing and HubSpot: the How-To Guide for Millennials.

For millennials who are just learning about marketing or are already well versed in it, newer concepts such as “Inbound Marketing” can be intimidating. But they don’t have to be. Millennials, this is your “How-To Guide” for everything related to inbound marketing. Inbound Marketing                                                                   Inbound Marketing is a way to attract your customers to your…

7 Best Experiential Marketing Campaigns for Millennials

Experiential marketing is all about immersing your customers into a cool and unique experience in order to market to them. For all of my millennials who are interested in experiential marketing here are some awesome campaign examples that would make any marketing naysayer a believer. 1.      The Simpson Movie I know all of my Millennials…

Traditional vs. Non-Traditional Marketing: Explained for Millennials.

Traditional or non-traditional marketing? That is a question a lot of businesses ask when considering how best to market their product/service. Millennials who are considering opening their own business or already own one need to be well versed in both in order to make the right, most budget friendly marketing decisions. Luckily growing up in the…

Why Millennials Should Care About Marketing.

We have all heard the stereotype that millennials are lazy and aren’t ready for the work force. In reality, millennials are the single largest group within the work force today. But how does marketing fit into all of this? What does marketing even mean and who really cares? Do millennials actually benefit from a marketing know-how? Turns…